New ESRB Rating

The Entertainment Software Rating Board has introduced a new addition to their content rating scale, the Everyone 10+ rating.

Personally, I don't see the need for it. Why can't it just be incorporated with the existing Teen rating? That rating starts at age 13, which means that Everyone 10+ spans only a scant three age years. Not to discount the importance of those crucial, capricious years, but with the way kids are growing up nowadays, I'd think that most anything rated Teen is "been there, done that" material for tweens.

If you ask me, what the ESRB really needs to focus on is enforcement of their ratings...

Speaking of which, on two separate occassions I have been asked the following questions while purchasing Mature-rated games: "This is rated M for mature, are you old enough?" and "I should warn you that this is an M-rated game, just in case your kids might play it." Serious.